BERMOCOLL M70 is a non-ionic, water soluble cellulose ether intended as a water retaining and consistency improving additive. It contains methyl, ethyl and hydroxyethyl substitution giving a unique balance between workability and strength. BERMOCOLL M70 improves the workability, consistency, water retention and adhesion in applications. It can be used to enhance the performance of products by providing benefits like improved workability, consistency and water retention. BERMOCOLL M70 is suitable for applications that require these properties.